Dear Nudge Community,

We all know that in crypto, tokens are the product. They are the heartbeat of protocols, ecosystems, and entire layers of the crypto economy.

Every crypto founder can see the virtuous cycle at play:

1. More holders → higher token price.

2. Higher token prices lead to greater market cap.

3. Higher market caps attract TVL (Total Value Locked) as users trust the protocol.

4. With greater TVL, liquidity deepens, enabling better trading conditions.

5. This creates a wealth effect within the ecosystem, sparking adoption and even greater demand.

It’s a domino effect that builds on itself, reinforcing success at every stage.

But here’s the catch: for this cycle to begin and sustain itself, value must flow into the token.

Enter Nudge: The Reallocation Engine

Nudge is more than a tool; it’s a Reallocation Network that lets protocols actively incentivize users to reallocate value into their token and ecosystem.

Nudge turns the act of reallocation into a rewardable, value-driven behavior that benefits both users and protocols.

Here’s how it works:

1. Steer Value Toward Your Token:

Protocols use Nudge to incentivize users to allocate their assets into the protocol’s token or TVL. This is not a passive airdrop or temporary farm – it’s a deliberate, strategic push toward alignment between users and the protocol.

2. Commitment Rewards:

To participate, users must hold the target token for at least 30 days. This ensures that the incentives are tied to meaningful, long-term actions rather than quick, speculative moves.

3. Value Flows Across Ecosystems:

Nudge isn’t limited to a single protocol or vertical. It works across:

• Protocols: Steering value between lending markets or DeFi primitives.

• Ecosystems: Encouraging value flow between L2s or re/staking platforms.

• Entire L1s: Driving liquidity and adoption across base layer networks.

Steering value toward your token must be every protocol’s #1 objective — and this is where Nudge changes the game.

Yours,
Team Nudge

P/S: Do you know Nudge helps Fuel the Fire of GROWTH for Protocols like the Google Ads in DeFi? Like, share and follow for more insights 🎉